The importance of racing in small towns goes well beyond a fun time with friends and family a few times a year. It provides a lifeline to many people struggling with employment as well as a boost to the social life of people in such areas. Horse racing is also an important historical feature of rural life in Australia.


Going to the horse races was one of the first sports that appealed to a large cross-section of the Australian community in many parts of Australia. Horse breeders, gamblers, breeders, sports enthusiasts, fashion lovers, spectators and people that enjoyed the outdoors all enjoy the races. The benefits of australian horse racing have continued to the present day for many people in small Australian towns. A day out at the races is now as Australian as having a beer or a meet for a barbecue.

Economy and Tourism

Even towns in Australia that only have one or two race meetings a year see the benefits of horse racing in their local area. The Birdsville Races in QLD is one example of the economic and tourism benefits as a consequence of their two-day event. The race puts Birdsville on the map and gives the town an important event where families and friends can enjoy themselves. Tourist dollars from parties and events also provide a boost to the town’s economy.


Horse racing provides valuable employment for small businesses and people involved with the sport, including organisers, officials, jockeys, trainers and stables hands. Racing equipment manufacturers, retailers, race club staff, cooks, bar attendants, bookmakers and many more people benefit from the employment provided by the industry.

Horse racing is important for the towns in Australia, and it acts as an important social event for the rural population. It provides much needed economic and tourism dollars for small towns and is an important employment generator.